Vision and Concept

Approximately 6 years ago I was working as a purchasing manager. During a conversation with one of the biggest soft drink producers in the world, I found out that the company had decided to no longer consider children and teenagers under the age of 14 years old when it comes to advertising and their range of products.

During an evening with friends we were discussing possible business ideas and as we are parents to three children of our own, my wife suggested: "Why don't you produce something healthy, that both adults and children can benefit from?"

So the idea of a healthy, natural soft drink was born.